Clean Is an Antibacterial Cleaning Liquid for Home Use

question 152

Multiple Choice

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G

• A) as a discontinuous innovation.
• B) as new product from the company's perspective because it is a product line extension.
• C) as a high-risk product mix extension because it is new to the market.
• D) as new by the Federal Trade Commission for the usual one-year period.
• E) as not a new-product because it does not represent a different SKU.

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Definitions:

Call Option

A fiscal arrangement that permits the owner to optionally buy a stock, bond, commodity, or another asset at a pre-specified price within a certain period, without being obliged to do so.

Specified Price

A designated price set for the execution of a transaction in securities, contracts, or a commercial agreement.

Options Contract

A financial agreement granting the buyer the opportunity, but not the obligation, to buy or sell an asset at a specific price on or before a certain date.

Forward Contract

A personalized agreement between two individuals to purchase or sell a property at a designated future time at a price determined currently.