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-is idea generation in the new-product process? From where do forward thinking marketers get their ideas?
Definitions:
Borg
A fictional collective from the "Star Trek" universe that assimilates species and technologies to achieve perfection.
Crater
A bowl-shaped cavity on the surface of a planet, moon, or asteroid, typically caused by the impact of a meteorite.
Ratification
The act of approving or sanctioning an agreement or treaty that makes it officially valid.
Unauthorized Act
An action taken by an individual or entity without permission or authority, potentially leading to legal consequences or invalidation of the act.
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