Product Line Is a Group of Product or Service Items

question 33

Multiple Choice

product line is a group of product or service items that are closely related because they satisfy a class of needs,__________,are sold to the same customer group,are distributed through the same type of outlets,or fall within a given price range.

• A) are made of similar components
• B) are used together
• C) have one SKU number
• D) require high levels of R&D
• E) made from the same formulations

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Definitions:

Rationalization

The process of explaining one's behavior or decisions with plausible reasons, often to hide true motives.

Reaction Formation

A defense mechanism where an individual unconsciously replaces unacceptable impulses with their opposites.

Forbidden Impulse

A desire or thought that is repressed or deemed unacceptable by societal standards or personal conscience, often explored in psychoanalytic theories.

Displacement

A redirection of an impulse from a channel that is blocked into another, more available outlet.