Development Refers to the Stage of the New-Product Process

question 70

Multiple Choice

Development refers to the stage of the new-product process

• A)where initial ideas are generated and discussed.
• B)that turns an idea on paper into a prototype.
• C)where product characteristics and product benefits are selected.
• D)where cross-functional team members and leaders are selected and initial tasks are assigned.
• E)where the first version of a product enters the marketplace.

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that presents a hierarchy of human needs, from basic physiological needs to self-actualization.

Plutchik's Scheme

A psychoevolutionary theory of emotion, proposing eight primary bipolar emotions and their combinations, interactions, and variations.

Primary Drive

Basic, innate urges such as hunger and thirst that motivate behavior to satisfy physiological needs.

Hunger

A natural physical condition that signals the body's need for food.