Despite the Quality and Benefits of Activeion's Ionator,the Company Was

question 80

Multiple Choice

Despite the quality and benefits of Activeion's Ionator,the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles when marketing this new product?

• A) The brand name didn't really reflect the purpose of the product.
• B) It was too difficult to reach Activeion's primary target market since many cleaning professionals are independent contractors.
• C) There was not enough money in the budget for consumer advertising on TV.
• D) It was difficult to define "clean" to customers relative to the competitive household products market.
• E) It was dangerous taking on large corporate competitors, which stood to lose millions of dollars if the Ionator caught on with the general public.

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Definitions:

Process Of Change

The series of actions or steps taken in order to achieve a particular end, especially in the context of personal growth or therapy.

Internalized Racism

The internalization by people of racist attitudes towards members of their own ethnic group, including themselves, often as a result of cultural assimilation and societal denigration.

Cultural Conditioning

The process of learning and internalizing the values, norms, and behaviors that are deemed appropriate in a given society.

Acculturation

The process through which individuals learn and adopt the cultural norms and values of a new or dominant culture, often resulting from direct cultural exchange.