Zappos Segmentation Strategy Is Based on

question 208

Multiple Choice

Zappos segmentation strategy is based on

• A) offering the absolute best selection of shoes and the absolute best service.
• B) designing shoes for every type of occasion.
• C) dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D) offering the best selection of shoes through multiple channels of distribution.
• E) maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

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Definitions:

Marketing Mix

A blend of elements under a company's control designed to motivate purchases by consumers, often referred to as the product, price, location, and advertising.

Commercial

An advertisement broadcast on television or radio, designed to promote and sell a product or service to the public.

Hulu

A streaming service that offers a wide range of TV shows, movies, and original content across various devices.

Marketing Mix

The blend of product, price, place (distribution), and promotion strategies used by a business to market its products or services effectively.