Second Step in Segmenting and Targeting Markets That Link Customer

question 21

Multiple Choice

second step in segmenting and targeting markets that link customer needs to marketing actions is to

• A) group potential buyers into segments.
• B) develop a market-product grid and estimate size of the overall market.
• C) select target markets.
• D) take marketing actions to reach target markets.
• E) group products to be sold into categories.

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Definitions:

Psychotherapy

A general term for treating mental health problems by talking with a psychiatrist, psychologist, or other mental health provider.

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The daily activities, experiences, and routines that constitute a person's normal and routine existence.

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Activation-synthesis Hypothesis

A theory suggesting that dreams are created by the brain by synthesizing random neural activity during REM sleep.