Third Step in Segmenting and Targeting Markets That Link Customer

question 11

Multiple Choice

third step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A) group potential buyers into segments
• B) group products to be sold into categories
• C) select target markets
• D) develop a market-product grid and estimate size of markets
• E) take marketing actions to reach target markets

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Definitions:

Delphi Technique

A method of gathering expert opinions on a subject matter through a series of questionnaires with controlled feedback.

Questionnaires

A set of systematically designed questions aimed at gathering information from respondents for research or assessment purposes.

Time Horizon

The length of time over which an investment, project, or strategic decision is expected to yield results or be evaluated.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone and is used to generate and prioritize ideas.