Marketing Manager Must Be Able to Put a Market Segmentation

question 89

Multiple Choice

marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers and __________ without encountering excessive costs.

• A) eliminating potential non-buyers
• B) identifying segmentation variables
• C) assigning them to a segment
• D) redirecting their purchase behaviors
• E) ignoring any and all similarities

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Definitions:

Double Consciousness

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