General Categories Used to Segment Consumer Markets Are Geographic Segmentation,demographic

question 71

Multiple Choice

general categories used to segment consumer markets are geographic segmentation,demographic segmentation,__________,and behavioral segmentation.

• A) supplier segmentation
• B) demand segmentation
• C) regional segmentation
• D) psychographic segmentation
• E) product segmentation

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Definitions:

Negative Punishment

A behavior modification method where something desirable is removed to decrease the likelihood of a particular behavior occurring again.

Positive Punishment

A methodology in behaviorism where an undesirable outcome follows an unwanted behavior, with the aim of decreasing the frequency of that behavior.

Remove a Stimulus

Refers to the process of eliminating a particular stimulus, which can affect behavior by decreasing the likelihood of a conditioned response.

Cognitive Theorist

A psychologist who studies how we encode, process, store, and retrieve information, and how this process affects our behavior.