Than Half of All U

question 6

Multiple Choice

than half of all U.S.households are composed of only one or two persons,so Aunt Jemima packages meals with only one serving-such as its Ham & Egg Scramble and Oatmeal Pancakes.Aunt Jemima is using __________ as the basis to segment its market.

• A) usage rates
• B) usage patterns
• C) behavior characteristics
• D) demographic characteristics
• E) psychographic characteristics

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Definitions:

Adipose Cells

Cells specialized in storing fat, providing insulation and energy reserves for the body.

Fat

Substance that consists mainly of triglycerides. See saturated fat, unsaturated fat.

Dense Regular Connective Tissue

A type of connective tissue with collagen fibers aligned in parallel, providing high tensile strength in one direction, found in tendons and ligaments.

Tendons

Fibrous connective tissues that attach muscles to bones, transmitting the force created by muscle contraction to the skeleton to enable movement.