Airlines Have Developed Frequent-Flier Programs to Encourage Passengers to Use

question 171

Multiple Choice

Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This technique is based on

• A) geographic segmentation.
• B) behavioral segmentation.
• C) psychographic segmentation.
• D) demographic segmentation.
• E) buying condition segmentation.

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Definitions:

Organizational Orientation

A process or initiative designed to acquaint new employees with the company's culture, values, and practices.

Human Resources Department

An organizational unit that focuses on recruiting, managing, and directing people in an organization, including overseeing various aspects of employment, such as compliance with labor law and employment standards.

Insurance Company

A financial institution that offers various forms of insurance coverage to protect individuals and businesses against risk.

Programmed Instruction

A method of self-learning through the use of instructional materials that are segmented into small units, each of which is followed by a test.