Frequency Marketing Is a Strategy That Focuses on Usage Rate

question 155

Multiple Choice

Frequency marketing is a strategy that focuses on usage rate.In market segmentation studies,

• A) usage should be the last factor that is considered as a criterion for segmentation, since the entire point of segmentation is to attract consumers who are not yet using your product.
• B) some measure of usage by, or sales obtained from, various segments is central to the analysis.
• C) usage rate should always be considered in tandem with geographic segmentation factors to understand the "why" consumers behave as they do.
• D) usage rate has far more value in consumer market segmentation than in organizational market segmentation.
• E) usage rate has far more value in organizational market segmentation than in consumer market segmentation.

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Definitions:

Perceptual Constancy

A tendency of the human perception system to see familiar objects as having standard shape, size, color, and location regardless of changes in the angle of perspective, distance, and lighting.

Reversibility

The ability in cognitive development to understand that actions can be reversed, restoring the original state.

Closure

The psychological term for the need to seek a clear, definitive answer to a question or resolution to an issue to find emotional peace.

Linear Perspective

A technique in art and photography that creates the illusion of depth on a flat surface, using lines converging towards a single point on the horizon.