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Recent Study by the Aberdeen Group Analyzed Which Segmentation Bases

question 87

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recent study by the Aberdeen Group analyzed which segmentation bases were used by the top 20 percent of 220 organizations surveyed.Which segmentation base did these organizations use most?


Definitions:

Globalization

The process by which businesses, technologies, or philosophies spread worldwide, leading to increased interconnectedness and interdependence among nations.

Cultural Imperialism

The dominance of one culture over others, often as a result of colonization or economic influence, leading to the imposition of the dominant culture's values and practices.

Disneyfication

The process by which commercialized elements reshape and homogenize cultural and urban landscapes, making them resemble the sanitized, entertainment-focused environments of Disney theme parks.

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