Examlex
Which of the following is a criterion used for selecting a target segment?
Stereotype Threat
The risk of conforming to stereotypes about one's social group, which can hinder performance and behavior.
Social Identity Threat
The experience of feeling at risk of confirming a negative stereotype about one's social group, which can negatively affect performance and wellbeing.
Self-affirmation
A psychological theory suggesting that individuals can maintain their sense of self-integrity by telling themselves (affirming) positive truths about themselves.
Stereotype Threat
The anxiety or concern experienced when one fears being judged or treated unfairly based on negative stereotypes about their group.
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