Is Not Recommended That a Firm Select a Target Segment

question 109

Multiple Choice

is not recommended that a firm select a target segment that

• A) is incompatible with its company's goals or objectives.
• B) requires more than one marketing action.
• C) has few competitors that target this same segment.
• D) would require entry in a global marketplace.
• E) has a growth potential that would require increasing the current workforce.

---

Definitions:

Self-Actualization

A psychological state or process of realizing and fulfilling one's talents, capacities, and potentialities.

Lowest Level

The minimum or most basic tier in a hierarchy or scale.

Instinctoid

A term used to describe behaviors or instincts that are innate but can be modified by environmental factors.

Genetics

The study of heredity and the variation of inherited characteristics.