Which of the Following Data Are Collected from Consumers to Develop

question 61

Multiple Choice

Which of the following data are collected from consumers to develop a perceptual map for a particular product?

• A) a listing of all prospective brands and products
• B) the important attributes for a product or brand class
• C) managerial judgments about how consumers perceive products
• D) rank order of the ratings of an existing brand's preference relative to its competitors
• E) detailed explanations of why consumers make the choices they do

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Definitions:

MMPI

The Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology.

Projective Test

A type of personality test in which the individual's responses to ambiguous stimuli are analyzed to uncover underlying thoughts, feelings, and traits.

Validity Scales

Measures used in psychological testing to assess the truthfulness or accuracy of the responses given by participants.

Personality

A distinctive and relatively stable pattern of behavior, thoughts, motives, and emotions that characterizes an individual.