Compared to a Multiple Products,multiple Market Segments Strategy,a One Product,multiple

question 195

Multiple Choice

compared to a multiple products,multiple market segments strategy,a one product,multiple market segment strategy

• A) is a much more effective means of meeting consumers' individual needs.
• B) creates greater cost savings in manufacturing costs.
• C) is a more effective way of meeting organizational objectives.
• D) has significantly higher distribution costs.
• E) is more profitable since a firm can charge the new segment higher prices without changing the product.

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Definitions:

Ability

The possession of the skills, talents, or competencies to perform a specific task or set of tasks.

Forethought

Pertains to the mental activity involving planning or thinking ahead before taking action.

Social Learning Theory

A theory that proposes individuals learn new behaviors and acquire new information through observing others in their social environment.

Anticipate

The act of expecting or predicting something to occur in the future.