Second Step in Segmenting and Targeting Markets That Link Customer

question 21

Multiple Choice

second step in segmenting and targeting markets that link customer needs to marketing actions is to

• A) group potential buyers into segments.
• B) develop a market-product grid and estimate size of the overall market.
• C) select target markets.
• D) take marketing actions to reach target markets.
• E) group products to be sold into categories.

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Definitions:

America

Commonly refers to the United States, a country consisting of 50 states, located primarily in North America.

Parental Disinterest

The lack of involvement or concern by parents in their child's education and wellbeing.

Cultural Responsiveness

An approach in which the cultural knowledge, prior experiences, frames of reference, and performance styles of ethnically diverse students are recognized and utilized to make learning more relevant and effective.

Dominant Cultural Perspective

The viewpoint of the majority or prevailing culture in a society, which often sets norms and standards that marginalize other perspectives.