Marketing Manager Must Be Able to Put a Market Segmentation

question 89

Multiple Choice

marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers and __________ without encountering excessive costs.

• A) eliminating potential non-buyers
• B) identifying segmentation variables
• C) assigning them to a segment
• D) redirecting their purchase behaviors
• E) ignoring any and all similarities

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Definitions:

Financial Resources

Monetary assets and funding available to an individual or organization for spending, investment, or other financial activities.

Retirement Savings

Financial resources that individuals set aside during their working years to support themselves after they retire from active employment.

Debt Collectors

Individuals or agencies that are tasked with collecting debts owed by individuals or businesses on behalf of a creditor.

Adult Learning Cycle

A model describing how adults learn through a sequence of stages, including experiencing, reflecting, thinking, and acting, tailored to their distinct learning needs.