Segmentation Based on Some Observable Actions or Attitudes by Prospective

question 82

Multiple Choice

Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geographic segmentation.
• D) behavioral segmentation.
• E) socioeconomic segmentation.

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Definitions:

Data Entry

Data entry is the process of inputting data or information into a computer or database, often from paper documents, for storage, processing, or analysis.

Freshman

Denotes a student in the first year of high school or college.

Quantitative Data

Numerical information that can be measured and quantified, allowing for statistical analysis and comparison.

Theater Ticket

A ticket that grants the holder entry to a performance at a theater.