Frequency Marketing Is a Strategy That Focuses on Usage Rate

question 155

Multiple Choice

Frequency marketing is a strategy that focuses on usage rate.In market segmentation studies,

• A) usage should be the last factor that is considered as a criterion for segmentation, since the entire point of segmentation is to attract consumers who are not yet using your product.
• B) some measure of usage by, or sales obtained from, various segments is central to the analysis.
• C) usage rate should always be considered in tandem with geographic segmentation factors to understand the "why" consumers behave as they do.
• D) usage rate has far more value in consumer market segmentation than in organizational market segmentation.
• E) usage rate has far more value in organizational market segmentation than in consumer market segmentation.

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Definitions:

Diastolic Pressure

The pressure in the arteries when the heart rests between beats, recorded as the bottom number in blood pressure readings.

Cardiovascular Disease

A general term for conditions affecting the heart and blood vessels, such as coronary artery disease, heart attack, and stroke.

Susceptible

The state of being likely to be influenced or harmed by a particular condition or disease.

Cancer Risk

The probability or likelihood of developing cancer based on genetic, environmental, and lifestyle factors.