Positioning Approach That Involves Seeking a Less Competitive,smaller Market Niche

question 162

Multiple Choice

positioning approach that involves seeking a less competitive,smaller market niche in which to locate a brand is referred to as __________.

• A) competitive repositioning
• B) head-to-head positioning
• C) differentiation positioning
• D) downsize positioning
• E) product repositioning

---

Definitions:

Sales Orientation

A business approach focused on selling as many products or services as possible, sometimes at the expense of customer needs or satisfaction.

Customer Orientation

a business approach focused on understanding and meeting the actual needs and desires of customers, rather than just selling products or services.

Customer Satisfaction

The measure of how products or services provided by a company meet or surpass customer expectation.

Production Era

A historical period in business thought where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs or desires.