Analyzing Data and Presenting the Results of This Analysis Would

question 86

Multiple Choice

Analyzing data and presenting the results of this analysis would take place during which stage of the five-step marketing research approach?

• A) collect relevant information
• B) develop the research plan
• C) develop findings
• D) take marketing actions
• E) define the problem

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Definitions:

Participatory Action Research

A methodological approach in social research emphasizing collaboration between researchers and participants to solve a problem and effect real change.

Content Analysis

A research method involving analysis of texts.

Secondary Analysis

The use of existing research data to find new insights or to form new statistical analyses, without needing to perform data collection firsthand.

Mixed Methods Approach

A research approach that combines qualitative and quantitative methods in order to provide a broader perspective on the research question.