Type of Marketing Uses High-Tech Brain Scanning Instruments to Record

question 98

Multiple Choice

type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs,brand logos,fragrances,TV ads,and so on) via the five senses (sight,sound,smell,touch,and taste) ?

• A) subliminal marketing
• B) permission marketing
• C) tenet marketing
• D) optimization marketing
• E) neuromarketing

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Definitions:

Level Of Activity

A measurement of the volume of production or operations within a business, which can affect various costs and efficiency metrics.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels.

Actual Level

The real, observed level of activity, production, or performance in a given period.

Actual Results

The real, measured outcomes of business activities, often compared against budgeted or forecasted figures.