Figure 8-4: Question 5

question 203

Multiple Choice

Figure 8-4: Question 5
-type of scale is the following? "Indicate your degree of agreement with the following statement: Marketing is an interesting subject" by checking one of the responses below.
( ) Strongly Agree ( ) Agree ( ) Disagree ( ) Strongly Disagree

• A) Likert scale
• B) semantic differential scale
• C) dichotomous question
• D) open-ended question
• E) attitudinal question

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Definitions:

Independent And Dependent Variables

In experimental research, the independent variable is the factor that is manipulated to see its effect on the dependent variable, which is the outcome being measured.

Ratio Level

A measurement scale that has a true zero point and equal intervals, allowing for the calculation of ratios.

Nominal Level

The simplest level of measurement, which involves categorizing or naming variables without implying any rank or order among them.

Dividing

The mathematical operation of allocating a quantity into equal parts, essentially determining how many times one number is contained within another.