Advantage of Using a Panel of Consumers for Marketing Research

question 183

Multiple Choice

advantage of using a panel of consumers for marketing research is

• A) the discussion leader can help change negative panel responses into positive ones.
• B) the company can find out if consumers change their purchasing behavior over time.
• C) panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.
• D) there will usually be one panel member who dominates the discussion and helps keep the conversation focused.
• E) panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.

---

Definitions:

Sympathetic Fibers

Nerve fibers of the sympathetic nervous system that act to increase heart rate, constrict blood vessels, and raise blood pressure.

Cardiac Plexus

A complex network of nerves located near the heart, responsible for regulating the heart's rate and force of contraction.

Heart Rate

The number of times a heart beats per minute, indicating cardiovascular activity and overall health.

Preganglionic Neurons

Neurons of the autonomic nervous system that extend from the central nervous system to a ganglion, transmitting signals to postganglionic neurons.