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Movie studios use market research to reduce their risk of losses by hiring firms like the National Research Group to conduct test screenings and tracking studies.Often,300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release.After viewing the movie,the audience fills out an exhaustive survey to
Objective Viewpoint
An unbiased perspective that is not influenced by personal feelings or opinions, focusing on observable and factual information.
Validity
The degree to which a tool, test, or study accurately measures what it intends to measure or accurately reflects the reality it aims to represent.
Reliability
The consistency and stability of a test, measurement, or instrument over time or different conditions.
Multiple-choice
A type of question or assessment method that presents respondents with several answer options, allowing them to select one or more as the correct answer.
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