Movie Studios Use Market Research to Reduce Their Risk of Losses

question 230

Multiple Choice

Movie studios use market research to reduce their risk of losses by hiring firms like the National Research Group to conduct test screenings and tracking studies.Often,300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release.After viewing the movie,the audience fills out an exhaustive survey to

• A)evaluate the quality of directing and producing.
• B)critique the title,plot,and characters.
• C)rate the performances of the individual actors and actresses.
• D)recall specific details of the plot and dialogue.
• E)compare the final film with the original script.

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Definitions:

Ionic Bond

A type of chemical bond that occurs when an atom transfers an electron to another atom, typically forming a bond between a metal and a nonmetal ion.

Hydrogen Bonds

A weak bond between two molecules resulting from an electrostatic attraction between a proton in one molecule and an electronegative atom in the other.

Capillary Action

The ability of a liquid to flow in narrow spaces without the assistance of external forces like gravity.

Water Transport

The movement of water and solutes across a plant, from roots to leaves, through the xylem and phloem, essential for nutrient distribution and photosynthesis.