Movie Studios Use Market Research to Reduce Their Risk of Losses

question 230

Multiple Choice

Movie studios use market research to reduce their risk of losses by hiring firms like the National Research Group to conduct test screenings and tracking studies.Often,300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release.After viewing the movie,the audience fills out an exhaustive survey to

• A)evaluate the quality of directing and producing.
• B)critique the title,plot,and characters.
• C)rate the performances of the individual actors and actresses.
• D)recall specific details of the plot and dialogue.
• E)compare the final film with the original script.

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Definitions:

Objective Viewpoint

An unbiased perspective that is not influenced by personal feelings or opinions, focusing on observable and factual information.

Validity

The degree to which a tool, test, or study accurately measures what it intends to measure or accurately reflects the reality it aims to represent.

Reliability

The consistency and stability of a test, measurement, or instrument over time or different conditions.

Multiple-choice

A type of question or assessment method that presents respondents with several answer options, allowing them to select one or more as the correct answer.