Which of the Following Statements Concerning Marketing Research Is Most

question 6

Multiple Choice

Which of the following statements concerning marketing research is most accurate?

• A) The primary purpose of marketing research is to collect data, not to take actions on it.
• B) When collecting marketing research, people may or may not be willing to tell you what you want to know if it is potentially embarrassing.
• C) Marketing research, if done properly, will always result in a positive marketing result.
• D) People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E) Among those people who participate in market research studies, there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

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