Grape-Nuts Was One of the First Cereals Post Cereal Company

question 218

Multiple Choice

Grape-Nuts was one of the first cereals Post Cereal Company ever marketed.It scores well in brand awareness studies,but recently its sales have been steadily declining.Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first

• A) update the flavor of the cereal by making it slightly sweeter.
• B) increase the amounts spent on advertising and promotion.
• C) do marketing research to identify what needs were not being satisfied.
• D) hire additional salespeople who were younger and more assertive to contact grocery stores.
• E) realign Grape-Nuts as a "star" and increase production.

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