Setting Research Objectives,marketers Have to Be Clear on the Purpose

question 253

Multiple Choice

setting research objectives,marketers have to be clear on the purpose of the research that leads to marketing actions.The three main types of marketing research include descriptive research,causal research,and __________ research.

• A) virtual
• B) interactive
• C) financial
• D) interdisciplinary
• E) exploratory

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Definitions:

Carbon

A chemical element with symbol C and atomic number 6, which is nonmetallic and tetravalent—making four electrons available to form covalent chemical bonds.

Hydrogen Mole Ratio

The ratio of the number of moles of hydrogen in a compound or reaction to some other specified component or the overall reaction.

Carbowax

A trade name for a series of polyethylene glycols commonly used as solvents, lubricants, and in pharmaceutical formulations.

Ethylene Oxide

An organic compound that is a colorless gas with a sweet odor, used as a sterilizing agent and an intermediate in the production of other chemicals.