Marketing,the Term Sampling Refers to

question 259

Multiple Choice

marketing,the term sampling refers to

• A) testing the effectiveness of a marketing alternative in a supervised setting.
• B) the collection of various secondary data through electronic or mechanical means.
• C) allowing a subject to experience first-hand a new or updated product or service.
• D) the process of selecting representative elements from a population and treating their answers as typical of all those in whom they are interested.
• E) testing members from all ages, both genders, and different levels of income and education to guarantee reliable information.

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Definitions:

Direct Labor-Hours

Direct labor-hours are the total hours worked by employees directly involved in manufacturing a product or delivering a service.

Standard

A benchmark or a set level of performance or achievement that is established for a process or product.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead incurred and the standard cost of variable overhead allocated, based on the efficiency of operations.

Supplies Cost

Supplies cost refers to the expense incurred in purchasing office or production supplies that are necessary for day-to-day operations.