Marketing Research Method Photo C

question 129

Multiple Choice

Marketing Research Method Photo C
-Trend hunting is the practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products.Trend Hunter has identified over 120,000 "__________" through its global network of 71,000 members.

• A) mega trends
• B) micro-trends
• C) macro trends
• D) environmental forces
• E) psychographic trends

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Definitions:

Stockbrokers

Professionals who buy and sell stocks and other securities for their clients, on a stock exchange or over the counter, in return for a fee or commission.

Accounting

The organized logging, presenting, and scrutinizing of a corporation's monetary transactions.

Pass-Through Taxation

A tax treatment applied to certain business entities where profits are taxed only once, directly through the owners’ personal income, avoiding corporate income tax.

Entrepreneurship

The process of designing, launching, and running a new business or startup.