Evaluating Whether Its Facebook and Twitter Social Media Programs Are

question 298

Multiple Choice

evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it considered was the percentage of Internet Carmex share of voice mentions that are positive,neutral,or negative.This metric is called

• A) Carmex sentiment.
• B) Carmex Twitter followers.
• C) Carmex conversation velocity.
• D) Carmex Facebook likers (or Fans or likes).
• E) Carmex share of voice.

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Definitions:

Followers

Individuals who accept the guidance, direction, or leadership of another person or group, often within a hierarchical or organizational context.

Situation

A set of circumstances or a context within which events occur, affecting decision-making and outcomes.

Big Five Personality Factors

A model defining five core dimensions of human personality: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism, influential in various life outcomes.

Northouse Text

Refers to publications or texts by Peter G. Northouse, which are often focused on leadership theories, research, and practical applications in the field of management.