Type of Market Is a Food Company Using When It

question 77

Multiple Choice

type of market is a food company using when it offers a product for sale in a small geographic area to help it evaluate potential marketing actions?

• A) micro market
• B) trail market
• C) experimental market
• D) simulated market
• E) test market

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Definitions:

Cognitive Dissonance

is a psychological phenomenon where an individual experiences discomfort due to conflicting beliefs, behaviors, or attitudes.

De-individuation

A psychological state of decreased self-evaluation and decreased evaluation apprehension causing antinormative and disinhibited behavior.

Stimulation and Crowding

The phenomenon where high levels of stimulation (from noise, people, etc.) can either energize individuals and improve performance or lead to discomfort and decreased performance, depending on context and individual differences.

Zimbardo

Philip Zimbardo, an American psychologist known for his research on social psychology, most notably the Stanford prison experiment.