A Marketing Manager Queries a Marketing Information System to Determine

question 130

Multiple Choice

a marketing manager queries a marketing information system to determine the effect of three different levels of price for a new product,she is using __________.

• A) action analysis
• B) an environmental scan
• C) a problem search
• D) situational analysis
• E) sensitivity analysis

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Definitions:

Behavioral Economics

A branch of economics that uses social and psychological factors in understanding decision making. It is particularly concerned with the limits of rationality in those decisions.

Sociology

The study of social behavior, society, patterns of social relationships, social interaction, and culture.

Psychology

the scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Threats

Potential sources of harm or adverse effects to something or someone.