Two Aspects of the Process for Evaluating the Results of a Marketing

question 291

Multiple Choice

two aspects of the process for evaluating the results of a marketing decision are (1) evaluate the decision itself and (2) __________.

• A) evaluate the sales results.
• B) conduct a SWOT analysis.
• C) evaluate the decision process used.
• D) begin a new environmental scan.
• E) reallocate resources to become more efficient and effective.

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Definitions:

Aromatherapy

The use of essential oils from plants for healing purposes, believed to promote physical, emotional, and mental well-being through inhalation or direct application.

Rosemary

A fragrant herb commonly used in cooking, which also has potential health benefits, such as antioxidant properties and enhancing memory.

Olfactory

Relating to the sense of smell, often involving the olfactory system which includes the nose and brain.

Cranial Nerve

One of twelve nerves that arise directly from the brain, not the spinal cord, and control various functions from muscle movement to sensory information.