Trends in the Past Decade Have Significantly Influenced the Landscape

question 48

Multiple Choice

trends in the past decade have significantly influenced the landscape of global marketing.One of them is:

• A) an increase in economic protectionism and a decline in free trade.
• B) a more aggressive attitude towards initiating international tariffs and quota systems.
• C) a decrease in most countries' GDPs and a renewal of nationalism.
• D) global competition among global companies for global customers.
• E) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.

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Definitions:

Trade-In Allowance

The credit a buyer receives for turning in an older item (such as a car) when purchasing a new one, reducing the out-of-pocket cost of the new purchase.

List Price

The official selling price of a product or service before any discounts are applied.

Boot

Additional value or cash added to a transaction to even out an exchange or transfer of assets.

Fixed Asset

A fixed asset is a long-term tangible piece of property or equipment that a company owns and uses in its operations to generate income, not easily converted into cash.