Global Consumers Refer to

question 181

Multiple Choice

Global consumers refer to

• A) all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
• B) customers within a nation who consider the entire globe a single marketplace.
• C) consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
• D) consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
• E) multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

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Definitions:

Festinger and Carlsmith's Experiment

A psychological study on cognitive dissonance which demonstrated how attitude change can result from forced compliance behavior.

Enjoyable

Experiences or activities that provide pleasure, satisfaction, or joy, making them desirable to engage in.

Cognitive Dissonance Theory

The Cognitive Dissonance Theory proposes that people experience discomfort (dissonance) when their beliefs or actions contradict each other, prompting them to alter their attitudes or behaviors to reduce the dissonance.

Festinger and Carlsmith

refers to the researchers Leon Festinger and James M. Carlsmith, known for their classic 1959 study on cognitive dissonance, showing how inconsistencies between attitudes and behaviors lead to psychological discomfort and a drive to resolve it.