Global Companies Have Five Strategies for Matching Products and Their

question 138

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) product invention
• E) product integration

Recognize the importance of aligning document design with a company’s image or brand.

Identify and apply different font styles and their uses in document design.

Understand the role of the document's design in conveying the creator's intended message and image.

Learn about Charles Kostelnick's four levels of design and their application in document creation.

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Definitions:

Teleconferencing

A means of exchanging information much like a conference call, except everyone can see and hear each other at the same time. All are linked by way of telecommunications equipment.

Participants Locations

The geographical locations or settings where participants of a study or event are based or originate from.

Heat Technique

A method used to apply heat for therapeutic purposes, such as relieving pain or muscle stiffness.

Take Action

To initiate movement or steps towards accomplishing a task or resolving a problem.