What Way Is Dell's Expansion into the Global Arena a Departure

question 196

Multiple Choice

what way is Dell's expansion into the global arena a departure from its prior marketing practices?

• A) All Dell products were manufactured in the countries within which they were sold.
• B) Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
• C) Dell opened stores in selected retailers in India.
• D) Dell sold only laptops in China whereas it sold both desktops and laptops in India due to trade restrictions in China.
• E) Dell designed and distributed the same products globally to take advantage of economies of scale.

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Definitions:

Sales

The total amount of a company's revenues earned from selling goods or services over a certain period of time.

Cost of Goods Sold

Cost of Goods Sold (COGS) indicates the direct costs attributable to the production of the goods sold by a company, including material and labor expenses.

Sales

The total income a company generates from selling goods or services before any expenses are subtracted.

Cost of Goods Sold

An expense measure that reflects the cost of the materials and labor directly tied to the production of goods sold by a company.