Which of the Following Statements About Organizational Buying Compared to Consumer

question 147

Multiple Choice

Which of the following statements about organizational buying compared to consumer buying is MOST accurate?

• A) Perceived risk is lower in organizational buying.
• B) Brand loyalty exists in both organizational and consumer buying.
• C) Most organizational buying decisions are low-involvement ones.
• D) Organizational buyers are more influenced by lifestyle factors.
• E) Derived demand is more important in consumer buying.

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Definitions:

Bullish

An optimistic viewpoint or expectation that a particular asset, security, or the market as a whole will increase in value.

Disposition Effect

The tendency of investors to sell assets that have increased in value while holding assets that have decreased in value.

Losing Investments

Investments that have decreased in value from the initial purchase price, resulting in financial loss.

Overweighting Effect

An investment strategy where an investor allocates a larger percentage of their portfolio to a particular asset or sector than the benchmark or reference point.