Which of the Following Statements About Trek Bicycles Is NOT

question 172

Multiple Choice

Which of the following statements about Trek Bicycles is NOT true?

• A) Trek's Eco Design initiative is an example of sustainable procurement.
• B) Trek has an extensive product line of bicycles.
• C) Trek has always been on the cutting edge, using the latest innovations in its designs.
• D) Trek was an early sponsor of Lance Armstrong, who won the Tour de France seven straight years.
• E) Trek's business model has evolved from manufacturing bicycles to marketing other two- and four-wheeled vehicles, such as motorcycles and all terrain vehicles (ATVs).

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Definitions:

Economic Development

The process by which the economic well-being and quality of life of a nation, region, or local community are improved.

Channels of Distribution

Paths through which goods and services travel from the producer to the consumer or the user of the product.

Global Marketing

A strategy that plans and coordinates the promotion and distribution of goods and services in international markets to meet consumers' needs globally.

Product Extension

The practice of introducing additional versions of a product to the market, often featuring new flavors, sizes, or functionalities to cater to different consumer preferences.