Objective and Subjective Attributes of a Brand That Consumers Use

question 218

Multiple Choice

objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

• A) temporal states.
• B) antecedent states.
• C) information sources.
• D) evaluative criteria.
• E) the consideration set.

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Definitions:

Dimensions Of Culture

The various aspects that determine the values, beliefs, behaviors, and communication styles of a specific culture.

Parent Country

The nation where a multinational company is headquartered or originally established.

Host Country

The country in which a multinational company operates a facility or office outside of its home country.

Third Country

A nation other than the two primarily involved in a transaction or event, often used in the context of diplomatic relations or international business.