High-Involvement Purchases Typically Have Which of the Following Sets of Characteristics

question 6

Multiple Choice

High-involvement purchases typically have which of the following sets of characteristics?

• A) The item is inexpensive, can have serious personal consequences, or could reflect on one's social image.
• B) The item is inexpensive, has no serious personal consequences, but could reflect on one's social image.
• C) The item is expensive, has no serious personal consequences, but could reflect on one's social image.
• D) The item is expensive, can have serious personal consequences, or could reflect on one's social image.
• E) The item is inexpensive, has no serious personal consequences, and would not reflect on one's social image.

---

Definitions:

Commodity

A basic good used in commerce that is interchangeable with other goods of the same type; commodities are often used as inputs in the production of other goods or services.

Income

Earnings garnered from employment or investing, often received periodically.

Budget Constraint

A line representing the combination of goods and services that a consumer can purchase with a given income.

Utility Function

A mathematical representation of how consumers derive satisfaction or utility from consuming goods and services.