Purchase of Bottled Water Is a Low-Involvement Purchase

question 21

Multiple Choice

purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?

• A) avoid Perrier brand stockouts in retailers
• B) make the purchase decision a high-involvement one
• C) offer coupons for Perrier bottled water
• D) convince retailers to offer only Perrier water
• E) denigrate its competition

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Definitions:

Management by Objectives

A management strategy focusing on setting and achieving specific objectives through a systematic and organized approach.

Role Conflict

A situation in which an individual faces conflicting expectations or demands associated with different roles they occupy.

Organization Development

A planned, systematic approach to improving an organization's effectiveness through changes in processes, behaviors, and culture.

Employee Attitudes

The feelings and sentiments employees hold about their work, workplace, and organizational practices.