Acura Automobile Ad Is Headlined by a Quote from Henry

question 109

Multiple Choice

Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs.

• A) physiological
• B) personal
• C) safety
• D) social
• E) psychological

---

Definitions:

Illustrator

A gesture that illustrates or complements a verbal message.

Regulator

A nonverbal cue that helps control the interaction and flow of communication between two people.

Artifact

A personal object used to communicate some part of one’s identity.

Jargon

Specialized language used by a particular group or profession, which may be difficult for outsiders to understand.