Of the Following Are Marketing Strategies Designed to Reduce Consumers

question 347

Multiple Choice

of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

• A) securing endorsements from influential people.
• B) providing warranties and guarantees.
• C) providing free trials of the product.
• D) obtaining seals of approval.
• E) using subliminal advertising.

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Definitions:

Fair Value

The estimated price at which an asset or liability could be traded in a fair transaction between willing parties.

Stock Issuance Costs

Expenses incurred by a company to register and issue shares of stock, such as legal, accounting, and printing costs.

Voting Shares

Shares of a corporation's stock that grant the shareholder the right to vote on corporate matters, such as the election of the board of directors.

Acquisition

The process by which one company takes control of another company by purchasing or exchanging equity.