VALS Framework Segments Consumers Based on

question 42

Multiple Choice

VALS framework segments consumers based on

• A) their primary motivation for buying certain products and services and levels of resources.
• B) their demographics.
• C) their product usage.
• D) where they live.
• E) their media usage.

---

Definitions:

Pulmonary Vein

A blood vessel that carries oxygenated blood from the lungs to the left atrium of the heart, distinct from other veins, which carry deoxygenated blood.

Oxygenated Blood

Blood that has been oxygenated, typically in the lungs, and is rich in oxygen, being carried away from the lungs to the body's tissues.

Superior Vena Cava

A large vein in the upper chest that carries deoxygenated blood from the body back to the heart.

Sharp Chest Pain

A severe and often sudden discomfort in the chest area, which can be a symptom of various medical conditions.