Which of the Following Statements About the VALS Framework Is

question 206

Multiple Choice

Which of the following statements about the VALS framework is NOT true?

• A) Consumers are inspired by one of three primary motivations-ideals, achievement, and self-expression-that give meaning to their self or the world and govern their activities.
• B) Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
• C) The VALS framework seeks to explain why and how consumers make purchase decisions.
• D) The VALS framework identifies eight consumer segments.
• E) The different levels of resources people may possess (money, time, talents, etc.) have no effect on the expression of their primary motivation.

---

Definitions:

Thermography

A diagnostic technique that uses infrared data and thermal imaging to detect changes in temperature and blood flow in body tissues.

Ultrasonography

A diagnostic medical procedure that uses high-frequency sound waves to produce images of structures within the body.

Angiocardiogram

An imaging test that uses X-rays to visualize the heart’s chambers and blood vessels.

Radiation

Energy emitted in the form of waves or particles, used in a variety of applications including medical imaging and cancer treatment.